Archive - The HeadsUpdate

How your PLG company can go viral.

This week: Viral growth loops, pro marketing tips, the evolution of GTM in B2B SaaS, Notion's org chart, and more.

Sep 30, 2021 •

Go freemium or go home.

This week: MailChimp to the moon, a roadmap for PQLs, a guide to sales "proof of concepts," and more.

Sep 15, 2021 •

August 2021

How to do marketing in PLG

Jeremy and Nathan lay down some product-led marketing knowledge.

Aug 26, 2021 •

Your product needs GPS.

This week: Reducing friction with human assist, the David Sacks corner, and insights from 400 product-led GTM professionals.

Aug 12, 2021 •

Tell me you're not PLG without telling me you're not PLG.

This week: How to adopt a product-led funnel when you're not yet PLG, Dreamdata's journey to product-led, the essentials of PQLs, and more.

Aug 5, 2021 •

July 2021

Who let the PQLs out?

This week: Product benchmarks, hiring sales and growth leaders, how Figma built a $10 billion GTM engine, and more

Jul 29, 2021 •

Getting started with PLG

Everything you need to know about PLG and PLG go-to-market strategies.

Jul 20, 2021 •

The latest in product-led growth by HeadsUp.ai

Welcome to The HeadsUpdate by the HeadsUp team.

Jul 9, 2021

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